I believe the easiest way to attain success — in personal or professional endeavors alike — is to rigorously track and analyze the right data. Konrad Kopczynski is a master on this topic and he joins me for this week's guest episode.

Whether you're developing machine learning models, maximizing your company's profitability, or tackling a full-length Ironman triathlon, if you're disciplined about data collection, tracking, and reflection, you can iterate, improve, and achieve your dream state. This is a central tenet of my life and much of my ideology on it has been influenced by my near-decade-long friendship with Konrad.

Konrad is the founder and managing partner of impakt Advisors, a consultancy that specializes in harnessing data for, well, impact. They structure the various data sources into thoughtfully constructed data warehouses and then layer on top analytics, data-science models, and visualizations to enable real-time reports, dashboards, and predictions across all the key areas of a business, including digital marketing, customer retention, behavioral segmentation, and profit margin.

Listen to or watch here.